Hi, I’m Alex
I am well-versed in Photoshop, Illustrator, InDesign, After Effects, Premiere Pro and Adobe XD (prototyping) and have a good understanding of Figma.
I am also a beginner videographer and amateur photographer (mostly landscapes, city and friends in need of professional-looking photos).
Overall I can use any “creative software” as I feel that the “editing logic” is fairly similar and could even claim that once you understand the 3 types of creative environments things become much simpler. 2d, 3d and web environments have similar usage across software as the output is subject to the environment.
As a creative, I am really poor at showcasing my work and portfolio. This is something I’ve been struggling with for years and I can say it hasn’t served me well but I simply dread showcasing work I’ve done. Besides that, I have a long-standing love-hate relationship with Squarespace which this website is built on. I find Squarespace to be great in many areas but the ability to create interesting typography is borderline zero and my greatest frustration.
Main areas of work
Design digital & print
Motion graphics & video editing
Creative strategy and project management
Studies
I finished my BA in Graphic Design at Anglia Ruskin - Cambridge School of Art and achieved a 1:1 final mark.
Courses & Training
Certificate for Exercising Leadership: Foundational Principles | Harvard Executive Education
Creative Leadership Masterclass | Royal College of Art
Search Engine Optimisation (SEO) Certificate | CIM - The Chartered Institute of Marketing
Coaching with Rachel Woodward | www.woodwardltd.co.uk
Publications: Auguries of Innocence: First Experiences with Letterpress (Page54)
Author: Unholy(type) A inquisitive design experiment on religion. [Unpublished]
Creative thinking.
I believe to have a form of autism and dyslexia, focusing on creativity in any form or shape has helped me find a purpose in life, something I’m good at, and enjoy doing. Being creative is a full-time job, a hobby and an important part of my life.
I am a very logical person, the shortest path between two points is a straight line, and Occam's razor is a concept I use often alongside various (and sometimes funny) analogies and metaphors that help me describe and convey meaning. I am a firm believer that often the right solution is usually staring us in the face and perfection is an everlasting quest.
In terms of day-to-day work, I use creativity with a user-centric focus to solve real-life problems; Technology is progressing at an astonishing speed; AI is changing the way we think, work and interact; As a creator, I have a variety of skills that help me respond adequately to the challenges that modern businesses face.