Chance to Shine: “Cricket for all”

Chance to Shine is a national cricket charity that works in state schools and communities across England, Wales and Scotland. They believe that through cricket they can help children learn resilience, teamwork and respect.

In collaboration with 72Point and supported by NatWest, Chance to Shine has commissioned a PR project in order to raise awareness about their work. For this project, I was required to create graphics that were to replace the London underground branding. The outcomes translated into a series of printed banners, signage, an achievement timeline and the “No Boundaries” logo.

The flashmob generated articles in a few well-known publications, such as Daily Star, Mirror or The Sun