Desturi Safari
Although this was a university project, and with a few years of experience now, I can see areas where it could be improved, I still believe it holds value for different reasons.
This project effectively demonstrates my approach to branding. A brand goes beyond just a logo and colour scheme; it encompasses everything a business does and says. It’s about how they communicate with people, their internal regulations and governance, their initiatives—or the lack thereof. A brand is the collective sum of all elements that shape public perception and opinion about the business.
I’m proud of this work because I planned, wrote, and designed the entire project while simultaneously being employed and managing other modules and assignments. And, throughout the process, our teacher provided feedback and acted as a client, making the project feel like real life task.
Arhitecture
Captions WIP
