First Rate Exchange Services
Identity refresh & Design
First Rate Exchange Services is a currency exchange company dedicated to providing efficient and reliable services to its customers. With a strong emphasis on customer satisfaction and competitive rates, First Rate Exchange Services ensures a seamless and secure experience for all currency exchange needs. Whether it's for travel, business, or personal reasons, First Rate Exchange Services stands out as a trusted partner in facilitating currency transactions.
MY ROLE: In-House Graphic Designer providing full business support to all departments.
Brand guide redesign
I redesigned and enhanced First Rate's outdated brand guide. The new guide includes improved colour usage rules, extensive typography, and logo lock-in guidance. It also features examples of typography and colour applications for both web and print, providing a comprehensive and modernized branding resource.
